Limits

What this doesn’t do.

Published here rather than conceded in a meeting. A measure that won’t state its own limits shouldn’t be trusted with anyone's decisions.

It doesn’t predict growth. It measures the commercial conditions that have to be true before a company can grow, and whether they’re improving. That’s upstream of growth, not a forecast of it.
It doesn’t predict or improve the odds of funding. No claim connecting a score to a funding outcome will be made until outcome evidence supports one, and there’s none yet.
It’s not a credit or risk signal. It must not be used as an input to lending, affordability, pricing or eligibility decisions.
The data is self-reported. It’s what the company says about how it sells, stated on every report. Answering generously produces a flattering number and no movement at the rescore, which is the only part anyone cares about.
It doesn’t rank companies against each other. A score is a position against a fixed reference, not a league table.
It doesn’t claim causation. A company that moved after an intervention moved after an intervention. The report says that and no more.
There’s no peer benchmark. The sample isn’t large enough for one to be fair, and a fair comparison group is one business model at one maturity level, which makes the threshold harder to reach rather than easier. See the version history.
Nothing unverified is dressed as fact. Every figure on this site that’s not confirmed appears as a marked placeholder.